Research On The Issues Of Trademark Extension Registration

In the current fierce market competition,creating a new brand will consume a lot of time and capital of the company,and bear the risk test of the unknown market.Therefore,companies may be more willing to take corresponding measures to protect existing brand value.The trademark extension registration involves the following issues,the first is how relevant the basic trademark is to the goods or services related to the trademark that is subsequently applied for registration;the second is the use of the basic trademark in production practice,and whether the goodwill of the basic trademark can be continued;the third is whether the relevant public can distinguish between the goods and sources pointed by quoted trademarks and extended registered trademarks.The trademark owner has the exclusive right to register a trademark,and the trademarks that have been applied for registration are not necessarily relationship that can be continued.Only through evidence to prove that the used basic trademark has a certain popularity,leading the relevant public to associate the trademark that is subsequently applied for registration with the goodwill of the basic trademark,and believe that the goods or services using the basic trademark and the extended registered trademark originate from the same applicant or have a specific connection with them,the goodwill of the basic trademark can be extended to the trademark that is subsequently applied for registration.Trademark extension registration is a sign of goodwill continuation.