Research On The Anti-monopoly Regulation Of Exclusive Transactions In The Internet Industry

Exclusive transactions usually refer to related agreements reached by enterprises in the industry chain.It,a kind of transaction,can only be conducted with yourself or a specific third person.As a monopoly behavior,it has been demonstrated in various fields of the market economy,including the Internet.Exclusive transaction behaviors generally have both positive and negative aspects,and its anti-monopoly regulation has undergone a continuous improvement process.With the development and changes of the market,in particular,the proportion of the Internet economy in the national economy is increasing,so it is increasingly important for methods of effective regulation of the exclusive transaction behavior in the Internet industry.In this paper,the relevant issues of anti-monopoly regulation of exclusive transaction behaviors in the Internet industry are the focus of research.It mainly involves the determination of the illegality of exclusive transaction behaviors in the Internet,the definition of the relevant market involved in the exclusive transaction behaviors,the determination of the market dominance position,the evaluation of the anti-competitive effect,the obstacles to market entry,etc.,as well as the anti-monopoly regulatory methods and regulation paths.This thesis is divided into six parts.Excluding the introduction and conclusion,the main contents of each part are as follows:The first part is the basic theory of exclusive transactions in the Internet industry.First,the basic issues such as the connotation,characteristics,types of exclusive transactions and the effects of exclusive transactions on market competition,as well as exclusive abuse and exclusive strategies related to exclusive transactions are analyzed and clarified from the smallest aspects;Second,the theory of vertical restraint and the theory of raised competitor cost(RRC)involved by exclusive transactions are discussed in detail.Finally,the difference between the Internet industry and the traditional industry,the particularity of exclusive transactions in the Internet industry,and the necessity of anti-monopoly regulation are explained,which provides a theoretical basis for the following discussion.In the second part,the current anti-monopoly laws and regulations of exclusive transactions in the Internet industry in our country are mainly analyzed and discussed,and the difficulties faced by exclusive transactions in the Internet industry are analyzed in depth.At present,my country has initially established a system of relevant laws,regulations and systems for exclusive transaction regulation.However,there are still some loopholes and deficiencies in the anti-monopoly regulation of the Internet market.It is necessary to study and explore from both theoretical and practical aspects.Through the analysis of the Qihoo 360 v.Tencent case and the Google search engine case,the problems and main points exclusive transaction regulation in the Internet industry are clarified,which points out the direction for future anti-monopoly regulation.In the third part,the experience of anti-monopoly regulation exclusive transactions in the foreign Internet industry is examined.By exploring the current status of exclusive transaction regulation in the three countries of the United States,the European Union,and Japan,the similarities and differences of regulation principles and regulation paths between the United States,European Union,and Japan are compared.The methods and experience of anti-monopoly regulation in the United States,European Union,and Japan are analyzed and summarized,which provides a reference for anti-monopoly regulation in our country.The fourth part is the perfect suggestions of anti-monopoly regulation exclusive transactions in the Internet industry in our country.On the basic of the current situation,although my country has accumulated some experience in the anti-monopoly regulation of exclusive transactions in the Internet industry,there are still many deficiencies at the relevant level.In the future,it is still necessary to clarify and perfect the regulation path of reasonable principles,break through the traditional thinking model of the definition of the relevant market and market dominance position,standardize the standard of judging illegal behaviors,and strengthen the application of economic analysis for exclusive transaction behavior,establish a “case group” system and maintain the authority of law enforcement and justice.