Research On Personal Data Flow And Protection Policies Of E-commerce Platforms

Data has become one of the most important resources in the world today,and has inestimable value for the development of modern society.The protection and flow of personal data is also receiving increasing attention.With the development of big data,cloud computing,and the Internet of Things,the Internet has expanded the scope of user personal data collection,fully tapping the value of data to innovate business models and drive business development.E-commerce platforms have become typical examples of the use of personal data.E-commerce has not only become a universal form of consumption,attracting a wide range of network users,but also with the deepening of economic globalization,has become an important form of global trade,occupying an increasingly important position in economic development.The volume of personal data in e-commerce is huge and frequent.As the world's leading e-commerce companies,Taobao and Amazon Shopping Websites are facing many problems in the flow of personal data of users in the process of expanding their global business.This article takes these two platforms as a practical consideration,and studies its policies and practices related to the flow and protection of personal data.It discusses its regulation and user data flow from the two dimensions of "cyberspace" and "geographic borders".problem.This article finds that due to the development of technology and business innovation,the two e-commerce platforms continue to expand the scope of user data collection,occupying the absolute initiative in data processing,and enabling users to exercise their right to know,control and The right to self-determination is at a disadvantage.There are many risks of violating user privacy hidden in the platform's data sharing and exchange with third parties.In frequent and complex data flows,it is difficult to define data ownership and responsible parties.Due to the lack of mature data transaction rules,data market transactions Still scattered and immature.With regard to the crossborder flow of data,e-commerce companies are facing complex and differentiated legal and policy constraints in various countries.Due to data compliance,they face various problems such as inconsistent rules,demanding requirements,and complex regulatory bodies,restricting corporate transnational Business development.With regard to the flow of personal data,e-commerce companies should always pay attention to international policy developments and improve data protection rules.The government should also make a balance between national interests,social interests and economic development,not only fully protect the privacy of citizens,but also care about the business benefits of enterprises,accelerate the improvement and unification of personal data protection laws,and actively participate in the discussion of international data rules With formulation.