Research On The Application Of Crowdfunding In The Field Of Sports

The use of literature,case analysis,mathematical statistics,interviews on the public in the field of sports in the application of research.Through CNKI database,Wanfang database,academic Google database,SpringerLink database and other network resources,to find nearly a hundred articles with the public to raise the relevant literature.In this paper,domestic and foreign well-known to raise public network platform by public sports projects to raise public information as a case study,the herd to raise the initiator of the project and content of the project,financing,financing time,return respectively the in-depth analysis and summary based on the characteristics of sports at home and abroad to raise public.Abroad is mainly to raise the platform is a collection of 864 of the end of the congregation to raise sports as the research object from the IndieGoGo case is mainly from the Jingdong;domestic chips,chips,Taobao,Suning to raise the public to raise public network,music and sports to raise the public to raise six to raise public website platform has a collection of 326 the end of the sports to raise the public as a case study.The use of Excell table,the data collected by the public to raise the platform for the public to raise the project data analysis.The conclusions and suggestions are as follows:The main conclusion:(1)the domestic and international sports raised a total of 4 types,they are:the sports science class to raise public projects,public projects to raise public sports,sports classes,sports classes dream project to raise the public to raise public projects;(2)the sports class congregation to raise 4 characteristics,the project has respectively is:innovation,transparency,interactivity and initiative;(3)the key factors affecting the success of sports all the chips are:project sponsor,project proponents,projects to raise public platform,project quality,project type,financing amount and time limit;(4)at home and abroad to raise public sports sponsor difference for the public to raise the project sponsor foreign sports more in the name of a person,in the end of the project has been successful sports all the chips accounted for 72.2%of domestic collective sponsors,has been at the end of the success of the project to raise the public in sports Accounted for 65.03%;(5)in the foreign well-known InDiegogo congregation raised platform to raise public sports content is more inclined to all kinds of sports science and technology to raise public and personal dream of all the chips.In the existing six sports of the congregation to raise domestic projects to raise public platform,sports content is the largest number of sports and sports events to raise public charity to raise the public,the mass of the two kinds of chips are relatively high;(6)foreign sports raise the amount distributed in 10 in the range-160 dollars the per capita public projects,the per capita amount of domestic financing was concentrated in 10-310 yuan this interval,in micro financing is relatively easy to accept the general public,we also participate in the most;(7)the project appeared on the InDiegogo platform to raise public sports in the shortest time is 7 days.The longest is 90 days,most of the project financing time is set in the 30-60 days of the interval,which is the most successful project to raise public financing time set.Study suggests that:(1)in the early years of the rise of the congregation raised by the government to carry out publicity and guidance is a good way,but as people raise the concept to all understand and accept,like these by government agencies and enterprises of collective chips should be gradually reduced,so that more young people to participate in a dream to raise public sports;(2)the domestic sports congregation should launch more creative and novelty items,to attract more young people have dreams involved,on the one hand,to realize their dreams,on the one hand to stimulate their enthusiasm and creativity;(3)sports to raise public financing target should not be too high.Domestic and foreign sports project will raise the public should be set in the amount of pre financing in small range,so the general public is easy to accept the more successful;(4)the sports project to raise the public time should not be too long or too short;let the investors fully understand the project but also to avoid the existence of fund-raising the suspect;(5)the sports industry to raise the public shall formulate relevant laws and regulations,the establishment of law enforcement agencies,sponsors and participants can play a protective role,sports market all the chips will also get good development.