Investigation And Countermeasures On The Status Quo Of The Operation Of Professional Fighting Events In My Country

Reviewing the development of recent years,China's sports in the industrialization of the road has made great achievements,the entire industry covers sports services,sports events,sports advertising,sports betting,sporting goods production and other aspects."Sports+ Business" mode of "the focus of building brand competition" everywhere,become a sports industry reform and development of a beautiful scenery.However,in the face of these achievements,the commercialization of sports events in China and the maturity of the industrial market,compared with the developed countries in Europe and the United States,there is a big gap between the fight project and China's martial arts project has a close relationship,can provide cultural services for the audience,to create economic value for society,but in its professional development process,There are some problems,such as lack of policy and management,poor operating environment,low level of development and pressure of international and domestic competition.This article chooses to study our country professional fight tournament operation Countermeasure,has the substantive significance to the fight event project how to seize the opportunity in the national Economy transformation and upgrade tide,break through the bottleneck of the industry development to get out of the predicament.The main research case is the "FF letter win the Chinese free fight professional league",which is based on the practice work as the main research case.Through the literature data method,the interview survey method,the questionnaire survey method,the field investigation method,the contrast analysis method,the case study method,the video observation method and the logic analysis method,it is the main research method.The operation of professional fight events in China is studied in terms of program quality,sports promotion,event development,organization and management,and event financing.The results of the analysis are as follows: at present,the operation of professional fight events in China is in the process of transformation and upgrading.The main problems are one,the lack of market cultivation,the lack of positive consumption guidance;two,the quality of the events is generally promoted but the target orientation of the events is not accurate,and the long-term development plan is lack: three,the lack of publicity and promotion of the competition brand.And the brand effect is low;four,the lack of management in the market and competition,more chaos in the industry;five,the low efficiency of the competition brand project development,the single lack of attention of the audience;six,the multiple factors lead to the financing difficulties and the profit model to be optimized;seven,the state has no substantial policy funds for Wushu and fight industry.There is a lack of impetus for the upgrading and upgrading of the industry.In view of the conclusion of the problem,the following suggestions are put forward: first,the state gives support to the policy and economy to promote the transformation and upgrading of events.Two,cultivate professional athletes,create local stars,attract young people and spectators to pay attention to fight campaign;three,strengthen market supervision,guide the healthy development of fight events;four,Take the market development as the leading role,improve the brand quality of fight competition;five,merger and integration of events,create China's own international fight leading brand events;six,pay attention to the sports industry market demand,guide the masses to carry out competition consumption.