Research On The Use Of Lesbian Social Media In The Network Environment

Homosexual groups have been in the process of human development since ancient times,but they have always been on the fringes,especially for lesbians.According to statistics,only half of gay men in the total homosexual population make it easier to be marginalized.However,with the development of the Internet,not only has the speed of people's access to information been accelerated,but it also allows people to gradually learn about marginalized groups,and at the same time provides a more relaxed and free space for such groups.With the pink economy,the emergence of an economy driven by gay groups as target consumers has also led to the development of gay social media.While humanity is about to step into web 4.0 today,the development of social media is unprecedentedly prosperous,but the development of gay social media has just begun to show its prominence.This is not just a new market.For scholars of various disciplines,this is It is also a new area of research and direction.Therefore,the author's research focuses on female social media studies.Because Chinese lesbians are influenced by traditional culture and the Chinese people's introverted and moderate personality,women are more social,vocal,and admit than men.Identities and other aspects are even more difficult.However,the development of the Internet has given lesbians a good voice and exchange of virtual space and platforms.With the continuous development of social media,lesbians gradually have more choices to use different network methods to make friends,find their own circles,and understand and identify themselves.This article uses interviews and virtual ethnography to analyze the users,motives and needs of the major types of women's social media in the current network,the specific use behaviors,and the strengths and weaknesses of being a platform player.The characteristics of users,and how they choose and use these media,what their use needs are,so as to explore the underlying reasons behind them,and by analyzing the strengths and weaknesses of these current lesbian social media,The development of women's social media has made some suggestions.The results of this study show that the development of women's social media provides lesbians with a place to socialize and interact in virtual spaces,allowing them to have a relatively free space of activities that basically satisfy their cognitive,emotional,identity,and decompression needs.The needs of the parties and the development of women's social media have also provided a good bridge for breaking the barriers of subcultures and mainstream culture.However,there are still some problems that need to be solved,professional content is relatively low,young age is a serious problem,and capital flows.Instability,weak live-streaming management,and malicious marketing are still present and need to be resolved in a reasonable manner so as to provide lesbians with a positive and healthy social environment.