Research On The Influence Of Three-player Basketball Games On Enhancing The Influence Of Sports Brands

In recent years,under the background of the Olympic spirit and the national fitness and sports policy,the three-person basketball has developed rapidly in China,and the social mass base is particularly extensive.The three-person basketball itself has a high fitness effect,so for the 21 st century people,it is a good exercise choice to ease the great pressure of life and work,and as an important part of sports culture,it is The development of society plays an important role in the overall harmonious development.Today's society is accompanied by the flourishing development of the three-person basketball in China and its great influence.In order to promote the expansion of multi-channel interests,in the face of the problems in the marketing of many domestic sports brands,sports brands can be organized.Three-person basketball events will enhance the influence of sports brands,so that they can better carry out event marketing to achieve the purpose of expanding brand promotion.This paper investigates the players and the audience in the Jinan Division of the 2018 JUMP 10 World Streetball Grand Prix by consulting relevant literature and questionnaires.Based on the current situation of the three-person basketball in China,this paper explores people's The degree of attention of human-made basketball;starting from the feasibility analysis of three-person basketball event marketing,based on the analysis of the evaluation of various indicators of brand influence,the influence of sports brand is enhanced by exploring the marketing of three-person basketball competition.It can promote the various channels of sports brand marketing channels to analyze,in order to better solve the universal problems in domestic sports brand marketing,and provide empirical evidence for future sports brand marketing;to propose sports brands through targeted campaigns The marketing participation strategy enables China's sports brands to enhance the brand effect in an all-round way and gradually move closer to large international sports brands.Finally,through the collation of the questionnaire,the research and analysis are carried out from several important indicators for evaluating brand influence.Research indicates:1.The three-person basketball has a high degree of popularity in the crowd.It has the characteristics of being easy to carry out,high in viewing and able to exercise the body and mind.It is accepted by most people and has a high degree of support for it in society.2.The publicity effect of more three-person basketball games in China is not verysatisfactory.Most people learn about the sport from the game on the court.Sports brands have also appeared many prominent problems in the marketing process.Therefore,it did not play the radiation effect of the event marketing.3.Brand recognition is the most significant indicator in the research of event marketing to enhance brand influence.It is also the key link to enhance other indicators.Brand awareness plays an important role in the promotion of other indicators.How to Better raising people's awareness of sports brands has become a key factor in enhancing the influence of sports brands.4.By participating in or watching the three-person basketball game,people's awareness,satisfaction,preference,loyalty,possession and reputation of the JUMP 10 brand have been improved to varying degrees,especially after the game.The perceptions of brand recognition,brand satisfaction and brand reputation have changed a lot,and the improvement is more obvious.The effect on improving the influence of JUMP 10 brand is more significant.