Research On The Ritualized Communication Of Sports Events In The New Media Era

As a kind of ceremonies,sports events themselves carry beliefs and meanings,and the existence and dissemination of any kind of ceremonies can not be separated from the specific communication environment.In the era of traditional media dominated by television,the media process and disseminate sports events,expanding the influence of sports events.With the rapid development of media technology,electricity is used.The dominant pattern of traditional media has been broken.New media has broken through the restrictions of time and space.It has spread rapidly and with strong timeliness.Human society has entered the era of new media.Starting from the concept of communication rituals,this paper holds that media processing and packaging are ritualized communication,which has ritualized attributes and characteristics in terms of content,language and space setting.Combining with the background of the new media era,this paper applies the research methods of literature research,case analysis and text interpretation to Russia in 2018.As a typical case,the World Cup event interprets its strategy of ritualized communication in the new media era,so as to explore the advantages of ritualized communication of sports events in the new media era,and in view of the existing problems and reasons,to find the corresponding development path.The full text is divided into three parts:introduction,body and conclusion.The introduction explains the origin of the problem and the research status at home and abroad,which paves the way for further discussion of this study.At the same time,the core concepts in this study are defined.In addition,the introduction also explains the research significance,research ideas,research methods,research innovation and shortcomings.Firstly,the article differentiates the relationship between the new media era and sports event communication,and introduces the theme of ritualized communication.The study considers that the communication of new media and sports events is closely related and complementary.The ritualized communication is the cultural requirement of sports events communication in the new media era.Then,taking the 2018 Russian World Cup as a typical case,the paper interprets the "rendering ritualized atmosphere and construction" contained in ritualized communication in the new media era.The four-tier strategy of time and space of ceremony,organizing ritual structure and presenting ritual expression is used to explore the advantages of ritualized communication of sports events in the new media era,that is,multi-screen viewing provides holographic expression,derives diverse content to expand user groups,implements multi-directional interaction to shape collective memory,triggers resonance and constructs identity,and then comes.At present,there are some typical problems in the ceremonial communication of sports events,such as excessive entertainment,homogeneous content,erotic and violent narration to attract users attention,etc.Finally,we should formulate relevant laws and regulations,strengthen the protection of relevant property rights,optimize the network supervision mechanism,improve the media checking system,and advocate high-quality original content to meet the needs of users.User's basic needs;improve the media literacy of communicators,promote the positive image of sports;cultivate sports opinion leaders,guide users'public opinion correctly,put forward specific optimization paths in five aspects.The conclusion part is the abstraction and sublimation of the full text viewpoint.On the basis of summarizing the full text vie.wpoint,it shows that the new media is the focus of future sports development and also the direction and inevitable trend of media communication and market development.Comimmication without eultural connotation,audience emotions and symbolic significance is doomed to be eliminated by the society.The new media era brings opportunities for sports ritualized communication.In the face of challenges and challenges,while holding hands with new media,ritualized eommunication should not put the cart before the horse and pursue Carnival and economy blindly.It is necessary to return to the essence of sports and stick to the pure land of sports spirit.