"Inheritor"'s Research On The Media Construction Of Cultural Memory

This paper,taking the Inheritor of Beijing TV as the research object,combined with the theory of cultural memory,explores the symbolic construction,meaning construction and construction value of the program on cultural memory.Finally,it analyzes its main problems and puts forward corresponding countermeasures.The introduction clarifies the research background and significance,and establishes the research objects and contents,research ideas and research methods.The research focuses on many fields,such as psychology,literature,sociology,history,economics,politics,anthropology,folklore and so on,but the research in the field of media communication is still not enough.There are few studies on the media in the visual age of text memory.This paper,taking the heritage of large cultural variety shows,as the research object,analyzes the construction and value application of cultural memory in two aspects of symbol and meaning,so as to realize the theoretical extension of cultural memory in the field of television.It provides a new research perspective for the subject,and helps to think deeply about the strategies of the mainstream culture construction in the present environment,and realize the ways and means to expand the mainstream culture construction.The first chapter discusses the inheritor and cultural memory of Chinese traditional cultural heritage,and then analyzes the internal relations between the two.The cultural memory referred to in this article mainly refers to the traditional Chinese culture,such as calligraphy,poetry,opera,painting,music,martial arts,dance and other carriers."Inheritors" use television as a visual media to carry Chinese traditional culture to the screen,build a common sense of space for the audience,and then build cultural memory for the public.It is concluded that the inheritor is the conclusion of cultural memory.The second chapter,through the detailed analysis of the inheritor,analyzes the symbolic construction of the cultural memory from the two aspects of the language symbols(sound language and language)and non language symbols(picture and music sound).Memory is expressed and expressed by symbols,while television is made up of linguistic symbols and nonverbal symbols.Through the analysis of the two symbols system of inheritors,it explores how it achieves the construction of audience’s cultural memory.The third chapter analyzes the significance of inheritors in cultural memory from three aspects:man and nature,benevolence and propriety and humanism.Through language symbols,pictures,music and other nonverbal symbols,the program constructs characters or things that are presented to the audience in front of the audience.However,it can be pointed out that the program is not to simply use symbols to build the corresponding characters or things to realize the construction of the traditional culture,more importantly,through the excavation of its connotation,to realize the construction,so as to give the present thinking and enlightenment.The fourth chapter discusses the value of Inheritors in the construction of cultural memory.As we all know,in the age of mass culture,programs lacking elements of entertainment will greatly drain the expressiveness of the details and the appeal of emotion;and nearly half of the non-legacy programs are presented by the "Shoushan Stone" statically small public,which poses a greater challenge to the ratings and influence of the program.Because of the innate lack of dynamic gene and mass element,the cultural project is not the best choice to stimulate the audience.But the Beijing TV,which has the "first good media" and "the quality of the great beauty",is conscious and persistently practising the socialist core values in the flood tide,which has outstanding industry value、political value、Social value and cultural value.The fifth chapter mainly analyzes the problems existing in Inheritors,and tries to put forward corresponding countermeasures.While the program is successfully operated,there are still many problems in this aspect.There are three main problems:the program arrangement is scattered,the effect of communication is affected,the content is repeated,the quality of the program is reduced,the long-term consciousness is weak,and the sustainability is lack.