Research On The "pan-entertainment" Phenomenon Of The Network Self-made Variety Show "Mars Intelligence Agency"

In recent years,the network of self-made variety shows more and more Occupy people’s view,all kinds of programs are competing to appear.According to incomplete statistics,2016,only Tencent,Youku,Mango TV,music,Archie Art,Sohu,including the six video sites,on the broadcast of nearly hundred network self-made variety show,all kinds abound.But as the number of online-made variety shows increases,too much to cater to the audience’s peep mentality,"pan-entertainment" phenomenon gradually appeared,not only in the production model of the program,but also in the content of the show and marketing strategy is more obvious,it affects more and more netizens ’ aesthetic pursuit and value judgment.In this "pan-entertainment" context,people are easily satisfied with their physical pleasure,regardless of whether it is beneficial to society,all the value of judgment depends on whether they get pleasure.The Carnival of the post-modern style is "Pan-entertainment" of the network self-made variety show,and its carnival and postmodernism have contributed to the pan-entertainment features of the network-made variety shows.It is different from the traditional TV variety show,an important performance,to the fragmented narrative,exaggerated performance,the concept of the whole people in the network information era of a prolonged hurricane.Through the analysis of the "Pan Entertainment" feature of the Internet self-made variety show,which is represented by the “Mars Intelligence Agency”,this paper makes understanding of the network self-made variety shows,aiming at introducing the "Pan-Entertainment" features of the network-made variety-making program through the discussion of the "Mars Intelligence Agency".The thesis is divided into six parts.The first part is the introduction,this part mainly elaborated the author’s topic background and the significance,as well as the network self-made variety show "the Pan Entertainment" domestic and foreign research present situation,has analyzed its theory achievement.The second part analyzes the development status of the network self-made variety show by analyzing the causes of the network self-made variety shows and the four stages of development.The third、fourth and the fifth part is mainly based on the "Mars Intelligence Agency" as an example,from the program settings,program positioning and program marketing three aspects of its manifestation of the obvious "pan-entertainment" characteristics.The second part explain network self-made variety show "pan-Entertainment" reflection,its future development from the program itself,audience,social three angles put forward their own suggestions.The last part is the conclusion.This part explain the main viewpoints,deficiencies and puts forward the future development of the internet self-made variety show.