The Integrated Communication Design Of Online Special News

The network thematic news has the characteristics of very strong professional and limited audience.In the continuous development of information technology,the channels of obtaining news are becoming more and more extensive,so the information is more complicated and complicated,and the difficulty of collecting and sorting information is greatly deepened.At the same time,enterprises and institutions began to develop all kinds of intelligent office APP,in order to better carry out online office.HUAWEI Technology Co.,Ltd.is facing more than 4000 TOP customers all over the world,the difficulty of customer news insight is greatly increased,news and social information are scattered in every corner of the network.Therefore,the online customer news insight solution has become an urgent problem in the rapid development of the Internet.This paper takes HUAWEI Technology Co.,Ltd.,customer group policy and key customer support department key customer insight solutions as research subjects.Through the survey of customer manager,Marketing manager and other users,combined with network thematic news integration,APP design theory and design principles,the function of APP on news integration is real.Now,three aspects of vision,interaction and design are designed.In order to explore the efficient and applicable prototype of online news integration insight tool,we can establish rational design thinking and design idea for the news integration of enterprise customers.The main contents of this paper are divided into the following parts:The first chapter is about the theory and design principles of APP design.Understanding and combing the basic principles of UI design,interface design principles,design norms,and the basic principles of interactive design,provide theoretical support for the later design.The second chapter is the preparation of the APP design,including the APP user demand research and competitive product analysis,so as to know the true needs and forms of the news integration,and to explore the experience according to the competitive products.The third chapter is the design of APP,which includes target user analysis,user portrait,scene analysis and functional architecture,and fully displays the realization of APP’s news integration function and communication mode.The fourth chapter is the design of APP’s high fidelity original and interaction design.It interprets the way of APP’s news integration and the way to use APP.The fifth chapter is the deficiency in this design,that is,the improvement of APP.