Research On The Image Of Chongqing City Newspaper Nanny From The Perspective Of Media Sociology

Since the reform and opening up,the market economy in our country has been developing rapidly.The demand for "nannies" in society has been constantly increasing.While the "nanny" has become an indispensable member of many families,its image has become increasingly active in television programs,novels and news and other media above.However,it is recalled that in recent years,the media has already existed for the "nanny"[Nanny]since the beginning of feudal society.However,before the liberation of China,the nanny always appeared in the well-defined social activities based on the oppression and exploitation of the underprivileged people.After the founding of new China,the nanny,an oppressed group,gradually disappeared.After China formally put forward its proposal in 1992 and gradually stepped into the "socialist market economy with Chinese characteristics,"due to the rapid economic development in our country and the constant pace of people’s life,Speed up,the gradual change of lifestyle,"nanny" gradually come back to people’s vision.Nannies during this period differed from the enslaved and oppressed groups during the feudal period.They were also different from the domestic service workers under the state mandate and administration similar to their work in the early days of the founding of the People’s Republic.They were paid domestic workers with a free status.The nanny studied in this study refers specifically to paid home-based domestic service workers after the founding of new China,especially under the socialist market economic system.]Topics covered in the report,"Nanny child abuse","Nanny theft","nanny kill" and other reports of "domestic chaos" news is common,2017 "Nanny arson case" is triggered by the community on the"nanny" related topics,The term "drug nanny" immediately flooded the major media platforms.The media image of nannies was once characterized as "negative" and the suspicion and panic of the nannies industry continued to be fermented.As a more authoritative and far-reaching information medium,the appearance of "nanny" by news can reflect the social reality that the group participates in;on the other hand,it may affect the group and even the society as a whole,Nanny "as well as the subjective attitude of the domestic industry,the way of treatment and even its related policies and regulations.Therefore,it is particularly important for the news media to present the image of this group objectively,truthfully and comprehensively to the nanny community and society as a whole.This article collects reports covering the topics of nannies from "Chongqing Morning Post","Chongqing Evening Post","Chongqing Commercial Daily" and "Chongqing Times"for the five-year period 2013-2017 and uses it as a research sample.From the coverage of the nanny image in the past five years According to the quantitative analysis of the news related to nanny from the perspectives of "the number of news","news space","event theme" and"character characteristics",it is found that the nannies related reports In the vicious incident,the image of the nanny was mostly "negative",and the image of the nanny was negative.The news media reported the number of nannies increasing year by year,but the lack of voice of the nanny group At the same time,this study also uses discourse analysis as a text analysis method to sample several kinds of news about different topics related to nannies over the past five years,select sample articles for specific interpretation,and summarize the findings of Chongqing Metropolis Daily Nanny image reporting model.In order to test whether the nanny image in metropolitan newspaper in our city is objective and true and whether it guides the audience,this study also distributed the questionnaire about the image of nanny to the nannies and non-nannies in Chongqing respectively.The survey results show that most non-nannical employers and key family members recognize the nanny image presented by the media.In contrast,nannier employers or their key members have more knowledge of the nanny’s media image,The recognition of news images is low,while there is a certain gap between the self-image of the nanny group and the media image.Generally speaking,the nanny image in the metropolitan newspaper is rather unimportant and not a complete reflection of social life.It is worth noting that the majority of people,whether nanny groups or non-nanny groups,said that their attitude and attitude toward nannies are affected by news reports to varying degrees.In view of the above specific results,the last part of the study attempts to explore from the perspective of media sociology the media image of nanny reproduced by Metropolis Daily in this news media and its deviation from the image of nanny in the real society under the consideration of broad social factors The reasons behind the phenomenon of increasing the types of news about nannies,improving the laws and regulations of the domestic industry,and improving the ability of nannies themselves Quality and sound awareness of people’s social division of labor and other proposals,hoping to promote the media to render a more objective and diverse image of nanny,and to the community to solve the shortcomings of nannies and domestic industries have enlightenment.