Research On The Platform Transformation Of Information Websites In My Country

Mobile phones have become the "fifth media" at the moment.As a mobile communication tool,mobile phones play an increasingly important role in Internet access channels.In the face of the impact of the new media represented by the client,how can the PC end website,which is reduced to "traditional",win back the traffic smoothly?In accordance with the 5W theory model,this paper analyzes the mobile exploration of the website from 5 aspects of communication,and provides different ideas for different types of websites: 1.portal sites: grasping the construction of the mobile platform and innovating the profit model.2.news website: refining content and paying attention to user experience.3.service websites: establish brand awareness and refine audiences.4.entertainment social networking sites: introducing business models,entertainment and social interaction.5.government website: enhance information disclosure and improve the service entrance of mobile platform.These changes are expected to provide practical mobile platform thinking,content production and brand strategy for domestic information websites to help websites import traffic in the field of mobile media.Although the research of platform transformation is still a category of media research,the change of the media will inevitably bring about the change of other parts,so it is inevitable to bring the subject,object,content and effect into the scope of research.Although the website is an important form of communication in the Web1.0 era,it does not mean that it is not important in the era of mobile Internet,,but that the web site needs to adjust and change the environment in the Web3.0 era.In fact,each platform is a coexistence relationship.