Research On Short Video APP Operation Strategy

Nowadays,electronic products are widely used,and short video is more and more popular.The current development of short video APP field is very fast.Through the two main ways of UGC and PGC to complete video content,mastering the short video APP business process can better understand the development status of short video APP field,and can improve the industry environment.Adaptability.Short video development momentum is rapid,a lot of drawbacks appear,has caused people’s high attention.Short video spread widely among the masses through the Internet,attracting many groups with short,fast and interesting unique charm.Short video is a new thing,and its emergence is not accidental.It is an inevitable outcome of the development of the Internet,and it is an inevitable result of social development and technological progress.It deeply excavates and calmly handles the various drawbacks hidden behind the prosperity of the short video APP industry.It is imperative to ensure the continuous and stable development of short video APP industry.Therefore,this paper tries to start from the operating status and existing problems of short video APP,and selects several domestic short video APP operators,such as fast hand,shaking sound and other short video APP for comparative analysis,And found out the operation of the content of mixed,unfavorable supervision and other shortcomings,further develop and improve the short video platform industrial chain structure;Increase the value of long tails;Multilateral cooperation helps many people who want to make a difference in the field of short video by using various marketing models to open up multiple profit shortcuts.