Research On The Cultural Construction Path Of Chinese Contemporary Cultural Variety Shows

Since the first Spring Festival Gala that was really seen by the public in 1985,China’s cultural variety shows have been around for more than 30 years.With the industrialization and marketization of the Chinese economy,the variety shows are constantly exploring ahead under the development of commercialization,entertainment and popularization.However,driven by market interests,some variety shows are inevitably in the form.Even towards vulgarization,the cultural variety shows are struggling due to the single form and the limitations of the audience.In recent years,with the adjustment of the national cultural policy and the improvement of the public’s aesthetic level,the cultural variety show has sprung up,forming a cultural variety boom.Among them,the "National Treasure" program launched by CCTV in 2017,using a variety of artistic expressions,has achieved very good reputation and market benefits.It can be seen that the cultural variety show is not only a form of entertainment for the public,but also an effective means of cultural shaping,and thus one of the important objects of cultural studies.This article will use the interview method,the literature method,the comparative method and various research methods to combine the research on the overall development of the cultural variety program,and take the "National Treasure" broadcast by CCTV in December 2017 as a case,combined with coding-decoding.The theory and ritual theory,from the perspective of the code appearing in the program,study how the contemporary cultural variety show realizes the cultural construction of the program,and provides a reference for the cultural construction of the cultural variety program in the future.The full text is divided into five parts:The first part is the introduction,which mainly introduces the origin of the research and the related literature review.At the same time,it introduces the analysis methods used in the article and points out the research significance of the article.The second part is the development stage and development characteristics of cultural variety shows.It mainly defines related concepts and introduces the macro background of program classification and problem research.At the same time,it analyzes the development stage of cultural variety shows and points out the development characteristics of cultural variety shows.The third part introduces the social context of the cultural variety show at the current stage of development and the program purpose of the National Treasure,laying the foundation for the next step in the specific analysis of the program.The fourth part introduces the process of shaping the cultural connotation of cultural variety programs.Taking "National Treasure" as an example,starting with the program elements and program flow,combined with Hall’s coding-decoding theory,detailed analysis is carried out.Combined with the research of several chapters,the paper discusses the construction process of cultural channels of contemporary cultural variety programs.The last part briefly summarizes the main problems in the process of cultural variety shows and puts forward suggestions for rationalization.