An Analysis Of The Ways To Improve The Competitiveness Of Local Radio News

As an authoritative voice representative of the traditional media,radio news has always been popular with the public by virtue of its rapid dissemination,strong concomitance,rich information and other advantages.It has become an important channel for people to obtain information for a long time in the past.However,with the advent of the new media era,traditional media such as broadcasting have suffered tremendous impact and test.With the change of communication environment,such as diversification of communication platform,diversification of listening terminals and younger audience structure,people’s habits of obtaining information have also changed.The development space of broadcast news under the traditional broadcast mode has been squeezed,and a considerable number of broadcast audiences have been diverted.Therefore,local broadcasters are actively looking for breakthroughs,combining with new media and new technologies,optimizing news content,broadening communication channels and modes,innovating program patterns,and innovating a"convergence platform" for news dissemination,so as to deepen reform,cultivate indigenous areas and deepen integration.This paper focuses on the analysis of the current situation of local radio news programs,combines the author’s practical experience in the collection and broadcasting of Changshu Radio Changguang News for many years,and explores the ways to enhance the competitiveness of local radio news programs from the perspectives of localization,fragmentation,interaction and multi-platform expansion.The first part of this paper aims at discussing how broadcasting can provide more distinctive news content and services for the audience.Only through profound changes in production concept,production process and communication mode,can it be possible to remain invincible in the competition.The second half discusses how to expand the new living and developing space of radio news,explore its broad development prospects in mobile terminal,vehicle network,intelligent speaker and other fields,complete the gorgeous turn of traditional radio listening mode,and glow with new vitality and vitality.