Research On The Marketing Strategy Of XM Mobile Phone In Laos

With the development of global mobile Internet technology,smart phones have made great progress in the world mobile phone consumer market.It can be said that the smart phone industry has entered a stage of rapid growth.At the same time,more and more smart phone manufacturers begin to enter the fierce market competition.According to different markets,it is inevitable for every smart phone manufacturer to adjust and choose a good marketing strategy.XM mobile phone is one of the representative brands of Chinese mobile phones.While constantly improving the domestic marketing,XM mobile phone also actively expands the international market and participates in the fierce competition in the international mobile phone market.XM has also seen the potential market of mobile phones in Laos that needs further development.Based on the combination theory of marketing strategy,this paper uses literature research,case analysis and SWOT analysis to deeply understand and sort out the marketing strategy of XM mobile phone in Laos,analyzes the advantages,disadvantages,opportunities and challenges of XM mobile phone entering Laos mobile phone market,and finally puts forward the improvement of XM Mobile phone marketing strategy in Laos combined with 4P marketing strategy Policy recommendations.