| With the rapid development of mobile Internet,people’s reading methods have changed profoundly.The number of mobile information users has increased explosively,and mobile news clients have emerged.Both the platform established by the portal website and the aggregation platform advocating personalized recommendation are competing for the mobile news market.Traditional media are also trying to adapt to the challenges of new media and develop mobile clients.In the mobile news client,news push has been paid more and more attention because of its precise delivery,low cost,effective reminder of users,enhancement of user stickiness,activation of users and improvement of client retention rate.Subsequently,in the period of social transformation,mobile news client also has various problems,which is in the dilemma of Media Ethics Anomie.Media ethics is the collection of professional ethics and industry norms that media and media staff need to abide by in the process of mass communication.This paper mainly adopts the methods of literature,case analysis,field investigation and in-depth interview.Taking Tencent News client-side news push as the research object,it finds that it has the characteristics of wide-ranging news push sources,strong timeliness and personalized recommendation.Starting with the three elements of disseminator,content and channel media,it analyzes the phenomenon and reason of news push anomie,and puts forward that Come up with a solution.In order to provide reference for the healthy development of media ethics of China mobile news client. |
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