Research On Competitive Strategy Of Auto Insurance Business Of PICC P&C Baotou Branch

After China's WTO entry,its insurance industry has being forced to accelerate the opening-up to foreign firms and the fiercer competition looms on the insurance market.The insurance market of Baotou develops more and more soundly featuring the incessant increase in the number of supplying,the premiums of vehicles insurance are more than 80%of the total revenue of property.As far as the real demand is concerned,the market supply exceeds its necessary demand actually in the insurance field of China and this competitive situation comes gradually into being.In such a situation,they should audit themselves,innovate and reshape the development strategy,and reloeate.The development policy,market targeting key competitive edge so as to constantly strengthen their comprehensive competence and to develop rapidly and soundly.The paper begins with elaborating the significance of studying the development strategy for people's Insurance company of China(PICC),Baotou Branch,analyzing the insufficient arguments in the current articles of related field and briefing the train of researching thought of the paper.Then after reviewing the latest development in the Intimation property insurance industry and after analyzing the Present condition of the industry and the market in China especial in Baotou,the paper addresses the urgency for studying the development strategy of PICC Baotou Branch.The Paper focus on Presenting the PICC Baotou branch's strategic Planning,implementation and controlling which are based on the requirements of strategic management theory.With the external environment analysis,and the internal analysis of PICC Baotou Branch,Based on the key factors and relevant SWOT matrix,the paper has worked out 13 optional strategies for the development for PICC Baotou Branch;Especially analyze the key issue in the development of auto insurance market with the quantitative strategic Planning matrix.It presents that the differentiation strategy is rational choice and pursuing the service differentiation is a key development strategy for PICC Baotou Branch.With the value chain analysis involved in the marketing insurance Products,it is found out that the effective implementation of the development strategy for PICC Baotou Branch mainly depends on the innovation in management,human resource exploitation insurance products development,marketing channels,Information technology application and service.The Perfection and innovation of internal controlling system is addressed as a critical part of the development strategy at the end of the paper.