Study On The Investment Strategy Of Chongqing Science And Technology Venture Investment Co.,Ltd.

On July 29,2013,the Communist Party of China,Chongqing Municipal Committee,the Chongqing government issued documents which were about Speeding Up the Construction of the Upper Yangtze River ’s Opinions on Education of Science and Technology Center.The documents pointed out that we need to fully carry out the spirit of the 18th Communist Party Congress,the Fourth Congress of Party Representatives and the Second Session of the Fourth Municipal Party Committee Plenary Session to implement the strategies about developing the country through science and education and driving development through innovation,to let education and science play a leading role in the development of economics and society,to speed up the construction of the technology,science and education center located in the upper Yangtze River,and especially to establish a group of science-technology finance and accelerate innovation of finance.Overall,the market scale of Chongqing proportion in the country is still at a 1 ow level.There is a wide gap between Chongqing and Be-ijing,Shanghai,Guangd ong and other developed provinces and cities.However,under the current develop mental trend,Chongqing VC/PE market is experiencing rapid development.Unde r the influences of continuously governmental policy,entrepreneurship environme nt improvement,optimize industrial structure adjustment,and many other factors,the investment potential keeps being highlighted.Therefore,it is expected that the position of the venture capital and the private equity investment market will be furt her enhanced.Based on the marketing background and the current external and internal envi ronment faced by the research subject,namely Chongqing Science&Venture Capi tal Co.,ltd,this article,guided also by the related theories about strategic management of enterprises and combining with the changes of the development environm ent inside the company,is trying to analyze the competitiveness of the company;b esides,according to the company’s operation data and the prediction of its macro-e conomic situation,the writer,after combining the theories with the actual situation and adopting the structural model of industrial competition and SWOT as well,an alyzes its advantages and disadvantages,opportunities and challenges,as well as s ome other existing problems.Then,its present development strategies would be sy stematically studied and analyzed,and the new planning and strategies for its futur e development,too,would be given in this article.In the final part,the focus woul d be the concrete strategic objectives,such as strategically positioning the compan y as the partner of the micro-,small-,and medium-sized science companies,buildi ng its culture on the basis of the corporate identity system,clarifying its major inve stment portfolios in an all-round way in the aspects of financing,investing,managi ng and selling shares.Apart from the analysis,this article also gives specific advic es to implement its current main investment portfolios in four facets.Therefore,th e article can actually play a significant role in the operation of investing of Chongq ing Science&Venture Capital co.,ltd.