Research On Credit Product Innovation For Smalland Micro Enterprises Of Commercial Banks

With the increasing advance of the marketization reform,small and micro enterprises are emerging as a new force,occupying a very important role in the national economy.Small and micro enterprises are characterized with being numerous,widely distributed,having a wide range of variety and being relatively active.They have an irreplaceable role in adjusting and integrating the industrial structure,promoting employment,pushing forward the reform process of urbanization and other aspects,which have made important contributions to the development of the national economy.The 18 th National Congress of the CPC has explicitly proposed to exert great efforts to develop small and micro enterprises.The two sessions of this year also mentioned to take measures to reduce the operating costs of small and micro enterprises and improve the preferential tax rate.However,domestic small and micro enterprises have been faced with financing difficulties for a long term,and the lack of external finance has caused limitations for small and micro enterprises to grow rapidly.At the same time,along with the jumping increase of the number of commercial banks and the rise of the Internet financial companies,commercial banks are facing an increasingly fierce marketing competition.Small and micro enterprises,which have huge potentials for development,have gradually become the snatching targets for commercial banks.However,it's hard for the existing traditional credit products to meet the financing needs of small and micro enterprises.Therefore,it is essential for commercial banks to launch innovations immediately against credit products for small and micro enterprises.This paper has taken ICBC L Branch as an example to have a detailed research on commercial banksinnovations against the credits products for small and micro enterprises.Based on the theory exited,such as market segmentation,cycle of the firm,relat ionship lending,information asymmetry and credit rationing,this paper systematicall y analyzes the situation of credit products,using literature analysis method and empi rical reference method.After that,the paper analyzes the current situation of ICBC L Branch.According to the analysis by SWOT,the paper has a detail analysis and e valuation of the environment which the L Branch has to face.Based on the result,th e paper find that L Branch still has some disadvantages on serving for client,self-in novation and designing of business process.Ultimately,according to the SWOT analys is results,the paper provides some advice and suggestions for ICBC L Branch innov ations against the credits products for small and microenterprises.Relying on establis hment of scientific concept of innovation,diversificationof assurance,enhancement ofp roduct pricing,a clear market positioning,simplification of the business process and s trengthen the cooperation with the third part,the paper consider that ICBC L Branch can be successful on small micro-enterprise credit product innovation.