The Listing Plan's Feasibility Of Hangzhou Letright

As living standards are gradually improving, more and more people want to enjoy outdoor leisure activities. Outdoor leisure products have a very broad market prospects both domestic and abroad. Hangzhou Letright is an industry and trade combined enterprise with 20-year experience specialized in outdoor furniture. It is planning to be on public before 2018 in China small plate. However, since the Europe debt crisis, the European economy remains in the doldrums. Affected by the sharp depreciation of the euro, people purchase intention is not strong. A lot of outdoor furniture factories are faced with the bankrupt. At this back ground, the main purpose to this context is to study the feasibility of Hangzhou Letright's listing plan.First of all, I talked to financial and administrative person, as well as high management in Hangzhou Letright to get the basic understanding of the company. By making an internet survey for both China and America, investigating the demands of the main product that company produced, to judge the market prospects of its main product. I also access to the listing requirements of the literature, to get a fully understanding of the basic requirements for small and medium enterprises in China to list in stock market.Secondly, based on the research of "Securities Law of People's Republic of China" and "the Initial public offerings and listing management measures", combined with the survey data, using SWOT analysis to analysis the feasibility of Hangzhou Letright to list in China small plate during 2017 and come up with a conclusion that there is big possibility for Hangzhou Letright to list successfully. The analysis of its causes mainly includes three aspects:1. Based on the previous three years' financial data, the company has reached theoretical listing requirements.2. The company's main market European is relatively stable, although the profit is low. To replenish with the US market, it greatly eased the pressure.3, The Company is investing on line business both domestic and cross-border which has a very large market prospects.Finally, some suggestions and countermeasures are raised for the problems that may be encountered in the preparation process of list. Such as the 5S rectification, lean production, more flexible pricing strategy and the ability to cope with risks.