Analysis Of Sustainable Development And Image Perception Of Lijiang City Tourism Under The Goal Of "Environmental Protection Model"

In recent years,in order to speed up the development of the tourism industry,enhance the quality of tourism development in Lijiang City,and the use of their own advantages to create a world-class boutique tourist resort,and actively create a "national environmental protection model city",is expected to achieve Lijiang city tourism image promotion,sustainable development of Lijiang city guide.This paper focus on the construction of Lijiang "national environmental protection model city,is a tourist city in response to the outstanding performance of low carbon transformation and the trend of the times,Lijiang has tried to combine in the process of "national environmental protection model city" in effect,existing problems,development and promotion of its tourism image evaluation and discussion.In this paper,the perception of city tourism image problems at home and abroad for data collection and collation,summarized the research content and the focus of perception of the city tourism image,and then combined with the present situation of the construction of the tourist city of Lijiang put forward " Analysis of sustainable development and image perception of Lijiang City Tourism under the goal of Environmental protection model" of this topic;and then the Lijiang environmental protection model city transformation construction the present achievements of the evaluation and strategy analysis,and proposes relevant suggestions;then applies the theory of sustainable development of the tourist city of Lijiang city of environmental protection model city construction under the goal of environmental justice,the optimal allocation of water resources and optimize the energy structure;the use of city tourism image perception theory to discuss the influence of perception in Lijiang,the construction of environmental protection awareness sense level change and the Lijiang environmental protection tourism city Perceived image promotion and other issues.The results of this study show that the model city construction and environmental protection to promote the local energy industry in Lijiang,the significance of sustainable development of Lijiang tourism major;tourists to the Lijiang tourism image of the sensory level focus on air quality,help formulate tourism oriented marketing strategy;the final model city of environmental protection is conducive to the construction of Lijiang tourism image has the driving effect of publicity for the development of the regional tourism image,but to enhance the performance of Lijiang tourism tourists feel the impression effect is very limited;"to enhance the quality of service" is still the main direction of Lijiang tourism image promotion in the future.