| Yunnan province has rich resources of vegetables producer and exporter,vegetable production account for two-thirds of China's vegetable production.At present,Yunnan vegetables average annual output value of more than billion,and engaged in the vegetable harvest,transportation and processing of workers as many as 5000000 people.Because of Yunnan province is located in the southwest plateau,the vegetable produce has the characteristics of green health,has the rich nutritional value,such as a variety of amino acids in Yunnan have long favored by consumers.However,vegetable sales did not form a well-known brand in Yunnan province,however,lead to sales outside the province of Yunnan province brand knew little of vegetables,vegetable is difficult to form brand competitiveness in markets outside the province of Yunnan province.As a result,the biggest problems facing the vegetable industry in Yunnan province is how to improve product well-knowingness,how to establish a good brand image.In order to enhance the brand competitiveness of vegetable products in Yunnan province,this paper takes vegetable brand marketing strategy in Yunnan province as the research subject,further study of vegetables brand marketing problems and countermeasures in Yunnan province.In this paper,the research mainly includes the following four steps:first,based on the marketing concept,marketing strategy,brand marketing,on the basis of related theory research,provide theory basis for this study;Second,this paper analyzing the vegetable market in Yunnan province,including market,this paper analyzes the present situation and development trend and the Yunnan province vegetable sales market segmentation and positioning;Third,this paper vegetables for sigma agricultural science and technology company brand image and develop a comprehensive marketing strategy;Fourth,this article vegetables for sigma agricultural science and technology company brand marketing to provide feasible improvement measures. |
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