Research On The Development Status And Prospects Of VR Shopping

In the 21 st century,online shopping,as a new economic form,catalyzed the growth of social economy with unstoppable forces,and brought about earth-shaking changes in people's lives.At the same time,VR technology is backed by the rapid development of technology to the general public.All industries and industries want to use immersive,interactive,and imaginative characteristics of VR to try to transform the industry.Innovating and upgrading,and in the field of online shopping,companies are actively changing their strategies to use the experience as an output and propose VR online shopping.However,the path of new-born VR online shopping is not smooth,and how the future of VR in the online shopping field should go is a question worth considering.This article through case studies,project observation literature analysis and other methods,"Internet shopping" as the research object,taking "VR technology" as a starting point,compared and analyzed "compared to the traditional online shopping VR shopping features",and explore and analyze "VR shopping "Development status quo" and "VR shopping in the new direction of technology and content development," these two major issues.First of all,this article tries to explain the application of VR technology to the Internet from the four aspects of “intergenerational division of online shopping market development”,“characteristic requirements of online shopping consumers”,“development of VR technology” and “relevant policies concerning VR and online shopping”.The era of shopping model background,and on the basis of VR technology-based online shopping compared to the traditional online shopping for the comparative analysis.The research results show that compared with traditional online shopping,VR shopping has many characteristics such as multi-dimensional,natural interaction,scene reproduction or re-creation.Secondly,according to the development of VR shopping at the present stage,it analyzes its advantages and difficulties encountered,and proposes the technical and content imagining in the future development of VR shopping.