Study On The Financial Performance Of Jiangxi Xiufu Certified Public Accountants' Business Transformation

In the course of the operation of the market economy,negative news will inevitably emerge,and the accounting firm can discover the existence of clues before the occurrence of negative news and promptly kill these messages in the “cradle”.Therefore,the term “economic police” is used.It is more appropriate to describe the role of accounting firms in the economic development process.With the acceleration of the globalization process,the competition in all walks of life is very fierce.The accounting firm as an intermediary institution is no exception.The localization of internationally renowned accounting firms in the Chinese market is not only in the segmentation of the Chinese industry.The market is actively seizing outstanding accounting talents.In the face of such an industry situation,the development of small and medium-sized accounting firms is even more self-evident.Looking at the development of China's accounting audit,China's audit organization structure has inherited government audits,internal audits,and public audits.It is precisely because of this organizational structure that CPAs have become the service direction.Although there is a saying that "manpower is more powerful," the number of accounting firms with a large scale is a minority in terms of the size of the number of employees.The majority of accounting firms in China are based on medium and small scales.Of course,the size of the scale is not The only way to measure the development prospects of accounting firms is to “make the ship look better”.Under the current economic development situation,small and medium-sized accounting firms can seize opportunities and avoid weaknesses,transform talents,transform business strategies,and transform their businesses.Actively respond to the fierce competitive environment.This paper takes Jiangxi Xiufu Certified Public Accountants as an example.Starting from its history of development and its growth environment,it uses relevant financial data and uses its predecessors to influence the factors that affect financial performance.It compares changes in its business scope in the past four years.The transition is linked to the financial performance of the accounting firm,analyzing the positive impact of the business transformation on financial performance,and identifying deficiencies in the analysis process to provide suggestions for its futuredevelopment,from the development process of Xiufu Certified Public Accountants.Provide some references for other accounting firms that are in the same situation.