The Research On User Stickiness Influence Factors Of Tourism APP

With the rapid development of mobile Internet technology,the mobile-based e-commerce led by smart phones has become the main channel for the sales of travel products and related services.Tourism APP is increasingly favored by a large number of tourists.Most travelers will use travel apps to plan,book,etc.Scholars have also gradually deepened their research on travel apps.In recent years,scholars' researches have focused on the gradual shift from adoptive adopters to users' repeated use and repeated purchases.However,there are few studies on the stickiness of existing adopters.How do travel apps better retain users and establish long-term relationships between users and travel apps? This is the content of this article.This article takes the sticky factor of travel APP as the research object and conducts empirical research.Based on previous researches,the factors affecting the stickiness of tourism APP were selected,and the models that influence the factors affecting the stickiness of travel APP were established.Through a questionnaire survey,questionnaires were distributed to most travel APP users and a total of 330 questionnaires were obtained,screened,collected and analyzed.Then,the collected data were analyzed by SPSS 17.0 and regression analysis.The results show that the factors that directly affect the use of stickiness of tourism APP include satisfaction,Switching cost,trust and social influence,and all of them have a positive impact on the use of stickiness.The degree of influence is followed by satisfaction,Switching cost,trust and social influence.Among them,the degree of satisfaction is most affected by the degree of expected recognition,followed by perceived ease of use,and perceived usefulness have the least impact on satisfaction;Switching costs are the most affected by satisfaction;and trust is the most affected by satisfaction,followed by system design Characteristics.Perceived usefulness,perceived ease of use,perceived interest in three factors to varying degrees,the system design Characteristics,the expected degree of recognition of the impact.Perceived risk has no direct impact on the use of tourism APP viscosity,but also no indirect impact.Finally,based on the conclusion of the study,the paper modifies the model of the stickiness factor of tourism APP,then puts forward some suggestions to tourism APP operators and summarizes the shortages and the prospects of the research.