Research On The Development Strategy Of A Credit Rating Agencies

With the accelerating pace of China’s integration into the global economic development,the United States,Moody’s,Standard & Poor’s and other international large credit rating agencies have long-term preparation.After China’s accession to the WTO in 2001,it entered the Chinese credit rating market in one fell swoop.Because China’s credit rating industry has a relatively short development time,there is a large gap between these internationally-known credit rating agencies in terms of professional rating talent team construction,data and information accumulation,credit rating technology,and international credibility.In addition to Dagong International,the five domestic credit rating agencies have conducted equity cooperation with international credit rating agencies to increase their own technological level and credibility,but this has also made domestic domestic credit rating agencies develop resistance.Bigger.A credit rating agency,as a local small and medium-sized credit rating agency based in Shandong Province,is surrounded by international rating agencies and domestic large-scale credit rating agencies.How to deal with fierce market competition and obtain its own development is that A credit rating agencies cannot A question not to think about.Based on the researches at home and abroad,combined with strategic management theory and strategic analysis tools such as PEST and SWOT,this dissertation takes A credit rating agency as the research object and analyzes its economic,political and legal environment,technical environment and social culture Environment was analyzed and the internal environment of A credit rating agencies was analyzed from four aspects: organizational structure,human resources,financial capability and technical capabilities.Based on the analysis of internal and external environment of credit rating agency A,the main external opportunities are summarized as follows: society generally pay more and more attention to credit,credit rating plays more and more important role in business development,and information technology development is credit Rating agencies provide better technical support;external threats are mainly: regulatory uncertainty,the domestic and international credit rating agencies increasingly fierce competition.The internal advantages of A credit rating agencies are: simple organizational structure,short decision-making chain,high average contribution of employees,adequate cash flow;its internal weaknesses are mainly: low visibility,brand effect has not yet formed,the type of business is more single,rating The system covers a narrow range.Based on the corporate vision,corporate mission and SWOT analysis of A credit rating agency,the final choice of development strategy of A credit rating agency is to actively apply for a new qualification license based on product development and continuously enrich and improve the coverage of its own rating system to enhance At the same time,we should seize the opportunity of development,increase the conversion rate of potential customers,and continuously improve our market share so as to achieve the sustained expansion of our profit margins and realize the strategy of sustainable and healthy development.The implementation of its development strategy is mainly from accelerating product development,maintaining market share,expanding market share of the three channels to carry out,and its implementation is mainly the protection of organizational,human resources,information technology and corporate culture protection.