| The Internet technology has changed the traditional mode of tourism business,especially the mode of dissemination of tourism information.The spread of online travel information enables consumers to conveniently obtain information about their needs,and greatly promotes the development of tourism.With the development of time,the amount of Internet users is rising,and the amount of network information is increasing.Consumers need more time and energy to identify information when they face massive information.Q&A is a strong demand form of user information acquisition.By the way of asking questions and answers,users can describe the information requirements and obtain the requirements more accurately.The emergence of online QA community caters to users' strong demand for information and knowledge,and better meets the dissemination of online travel information.At present,most of the research on tourism information is focused on online reviews,micro-blog,and so on.Through the study of tourist quiz information,we can further understand users' needs and behaviors for tourism information.This paper,starting from the information of online travel question and answer,combined with the characteristics of the online travel question and answer information,based on the theory of the dual path model and the information adoption model,has studied the user's behavior and the influencing factors of the user's adoption of the tourist question and answer information from two aspects of the source of the answer information and the quality of the answer information.The influence factor model and the hypothesis are put forward.In the source of the answer information,four characteristics of the responder level,the influence of the respondent,the answer experience of the respondent and the honor gained by the respondent are considered.In terms of the quality of answer information,it can be divided into two parts,the text feature and non text feature of the answer information,to extract the characteristic value of the answer information quality by referring to the previous scholars' evaluation index of QA information quality.In terms of the non textual features of the answer,consider the comments,timeliness,number of pictures and whether the answers are authenticated.In terms of the character of the answer text,besides the text length of the answer information,this paper innovatively proposes the solution of the answer to the problem,and calculates the index by the answer similarity algorithm.Based on the model of the answer information adoption of the online tourist question answer community,this paper selects the community as the research object,collects the quiz data in the community through the way of data crawling,and uses the SPSS data analysis software to carry out descriptive statistics,correlation analysis and regression analysis of the collected data.The hypothesis presented in this paper is verified.The results show that the level of the answer,the number of vermicelli and the question and answer honors will have a significant positive effect on the acceptance of the answer,and the number of pictures,the number of comments,the answer to the authentication,the length of the text and the similarity with other answers will have a significant positive effect on the acceptance of the answer,and further test the answer.It proves the applicability of information adoption theory in the field of question answering information adoption.And the significance of this study lies in the following:first,the research on online tourism information is focused on micro-blog,review,strategy and so on.This article studies from the perspective of tourist question and answer,and expands the scope of online tourism information research.Secondly,the research on the online question and answer community is mainly based on the comprehensive online Q&a community or the social question and answer community.This paper selects the vertical tourist question and answer community as the research object,enriches the research in the question and answer field.Finally,suggestions are made for the development of online travel quiz community. |
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