Study On Strategic Positioning And Business Development Strategy Of Family Trust In Commercial Banks In China

With the advent of the new normal of China’s economy,although the economic growth rate has slowed down,the number of high-net-worth individuals has continued to rise,and the scale of assets it owns has also gradually expanded.Under the background of the continuous growth of assets,the wealth objectives of high-net-worth individuals have changed from creating wealth to preserving wealth and inheriting wealth.As a kind of private banking business,family trusts help boost the transformation and upgrading of domestic commercial banks and become a comprehensive financial group.On the other hand,it also helps to realize the integrated needs of China’s high net worth individuals such as wealth inheritance,property protection and isolation,privacy protection,and equity independence.Therefore,research on the family trust business of commercial banks in China is of great significance to the transformation and growth of commercial banks.This article studies the strategic positioning and development strategy of the family trust business of commercial banks in China.Based on the analysis of the status quo and problems of family trusts in commercial banks in China,the paper explores the opportunities and challenges of developing family trusts in China’s commercial banks,and the advantages and disadvantages of the internal trusts.The combination of the family trust business orientation and the characteristics of high-net-worth individuals to manage family businesses put forward China’s commercial banks.The customer orientation of the family trust business development mainly focuses on the creation of wealth generation entrepreneurs,professional gold leaders,and family company second generation heirs.The overall goals and strategic options include internationalization strategies,differentiation strategies,and professionalization strategies,and on this basis The specific strategies and support systems for family trust business development.The possible innovation of this paper is that under the background of the development of the family trust industry in China,the strategic positioning,strategic choices,and strategic suggestions for the development of family trust business are based on the perspective of commercial banks,and provide certain guidance for the development and regulation of the family trust business of commercial banks in China.Theoretical reference and reference.