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Community Participation In Tea Culture Tourism In Jinzhai County:Identification Of Main Influencing Factors And Countermeasures

Posted on:2019-10-30Degree:MasterType:Thesis
Country:ChinaCandidate:H LiuFull Text:PDF
GTID:2439330548473502Subject:Tourism Management
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China is the hometown and birthplace of tea,and it has given birth to a rich and unique tea culture.In the well-known tea producing areas,tea cultivation and processing not only become an important way for local residents to increase their income,but also become the most characteristic of tourism.Whether it is planting,picking,processing,or tasting,it becomes ornamental,participatory and experiential activities of tea cultural tourism,attracting more and more tourists to participate.Community residents as an important participant in tourism development,the active participation play an important role in promoting their own development and regional economic development.Therefore,it is necessary to analyze the factors in-depth that influence the participation of community residents in tea culture tourism for effective realization of signification.In addition,in areas where tea cultural tourism has been developed,there are still problems such as inadequate participation of community residents.How to stimulate the participation of community residents has also become an urgent issue to be solved in the development of tea culture tourism.Therefore,it is urgent to identify the various factors and scientifically discriminated the importance of its impact that influence the participation of the community in tea culture tourism,and put forward the strategy for improving the participation.This paper is based on the perspective of community residents and the typical characteristics of Jinzhai County in Anhui Province.First of all,through data collection and field interviews,the paper in depth analyzes the development of tea culture tourism in Jinzhai County and the status of community residents participating in tea culture tourism to find out where the problems of participation are.Second,based on research results,The main influencing factors of the community residents participate in tea culture tourism development are selected through the expert consultation method and used as the contents of the questionnaires of community residents;Third,questionnaires are collected through field surveys;finally,the main components of numerous influencing factors are analyzed using SPSS21.0 software.The most influential factors for community residents to participate in tea culture tourism are drawn.Through the research,we can see that there are seven factors that affect the development of community residents in the development of tea culture tourism.According to the weight of the main factor,the importance of the factors from high to low is the policy support factor,economic drivers factor,resource endowments factor,participation ability factors,social support factors,corporate development factors and cultural vesting factors.Therefore,from the government level,the enterprise level and the resident level to optimize measures for the seven main factors are more targeted in order to increase the participation of community residents and achieve the sustainable development of tea culture tourism in Jinzhai County.
Keywords/Search Tags:Tea culture tourism, Community participation, Influencing factors, Jinzhai County
PDF Full Text Request
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