A Study On Marketing Channel Strategy Of L Pig Breeding Cooperative In Lancang County

With the rapid development of rural economy,a group of economic organizations mainly based on farmers 'professional cooperatives has gradually formed and become an important part of agricultural modernization.Not only can farmers 'professional cooperatives improve the efficiency of agricultural products trading,but they can also promote the development of rural revitalization strategies.The marketing channel plays an increasingly important role in the smooth transfer of agricultural products and the successful marketing in the market,which is an important way to help farmers cooperative realize maximum value.At present,however,there are many problems in the marketing process of agricultural products in farmers 'professional cooperatives in China.Among them,the weak management of marketing channels,to a great extent,restricts the completion of the task of "small farmers and big markets",which leads to the failure to reflect their competitive advantage as the intermediary organizations and market subjects.Based on the development reality of farmers 'professional cooperative in Lancang County,this paper adopts the methods of literature research,investigation and interview,case analysis and comparative research,and selects L farmers' professional cooperative as the research object.Based on the comparison of the transaction cost of different marketing channels,this paper analyzes the development status of cooperative and the problems existing in marketing channels of agricultural products,and puts forward some suggestions which are beneficial to the construction of cooperative marketing channels.It is hoped that the experience gained can be used as a reference by other farmers 'professional cooperatives in Lancang County,thus promoting the sustainable and healthy development of farmers' professional cooperatives in Lancang County.