Research On Optimization Of Marketing Management Of KS Sunshine Plaza

In the era of mobile Internet,commercial real estate enterprise in the face of fierce market competition is more and more,in the face of the opportunities at the same time,also under severe pressure and challenge,the real estate enterprise marketing management are also put forward higher request,strengthen the research on commercial real estate enterprise marketing management,for commercial real estate enterprise further arouse the work enthusiasm of marketing personnel,it is very important to improve the market competitiveness of enterprises.Adhere to the combination of theory and practice,in this paper improves the management level of the KS company sunshine plaza marketing" this one theme,according to the KS company sunshine plaza marketing management problems,analyze and solve the mainline and train of thought to study and thesis writing.First of all,in this paper,the definition of integrated marketing,marketing management,and other core concepts,and research on the domestic marketing management levels were reviewed,and sums up the relevant theoretical basis of this study,including customer satisfaction and customer value theory,STP theory and marketing,as well as the 4 Ps,4 cs,7 Ps,vs theory of marketing mix strategy.In marketing management experience at home and abroad for reference,on the basis of the KS sunshine plaza,the challenge for the marketing management of the company are summarized,and then analyzes the KS company marketing management present situation and problems of the sun square,the problems mainly include the lack of innovation development and brand construction,marketing channel and promotion the effect not beautiful,lack of consumer marketing process management innovation,marketing personnel quality and insufficient professional knowledge ability,etc.And compare the in-depth analysis of the reasons for these problems,including not fully realizes the marketing concept of the customer satisfaction,the market positioning and target market selection is not enough.precise,need to set up the whole process of marketing management system,strengthen the customer orientation of enterprise culture and the talent team construction,and so on.Aiming at the problems of sunshine plaza,marketing management,and the forming reason of analysis,this paper puts forward the KS company marketing management countermeasures for the sunshine plaza,improve customer satisfaction,mainly includes:set the modern real estate service marketing idea of customer satisfaction,scientific market segmentation and target market strategy choice,based on the characteristics of big data marketing strategy system,build perfect the whole process of customer relationship management system,and so on.And from the strategic analysis of the marketing strategy formulated on the basis of customer satisfaction,scientific market segmentation and select target market,establish a hierarchical classification of product portfolio strategy analysis of the KS company sunshine plaza customer satisfaction guarantee of marketing management support,the countermeasures for commercial real estate enterprise under the mobile Internet is instructive and improve marketing management.