The Interest Allocation Of The Consumer Cooperative Model And Its Reasons For Maintenance

This paper takes "Bangbang healthy living hall" as a case,and studies the peasant households Jinguang Zhang in the huashiban village of Anning City,the peasant household of Jiefeng Xiong in Ping Zhai village,Xiaofang farmers in old Jiba village,as well as the com on purchase of farmers,with the theory of industrial chain,the theory of cost and benefit and the comparison.Based on the theory of analysis,the interest allocation of the consumer cooperative mode and the maintenance of this model operation are studied.First of all,this paper tries to analyze the division and cooperation of the participants,related value activities and related value activities in each participant through the method of industrial chain,as well as the distribution of value-added income among the participants.The results show that,along with the analysis of the value change of the industrial chain,the interest allocation of the participants in the various sectors of the agricultural products is not the same,and the help pavilion has taken a large share of the distribution of interest to some extent.Secondly,although the industrial chain method is an effective way to measure the interest allocation,it can not explain the reasons for the present situation of the interest allocation.From the economic perspective,this paper explains interest allocation of industrial chain and its effect in different organizational patterns,and then explains the economic reasons for the maintenance of the operation of industrial chain cooperation.According to the economic analysis of the cost and benefit of different participants,the results show that,from the point of view of cost and benefit,the profit of farmers’ participation in the industrial chain is increasing year by year.At the same time,the farmer’s participation in the industrial chain is higher than that of other villagers in the same village,reflecting the effectiveness of the individual.Thirdly,from the perspective of non economic factors,this paper analyzes the influence of the services provided by the help pavilion to the choice of consumers and farmers.The results show that for farmers,the help for farmers to avoid early risk,todevelop and consolidate the consumer market,to improve the planting skills and experience,to help producers to realize the product letter to the consumer.The transmission of interest.For the consumers,the help hall,through the corresponding services and activities,has rebuilt the consumer’s trust in the product,enhanced the consumer’s willingness to pay the premium,and inspired the consumer’s humanistic care for the farmers.