Research On Countermeasures For Commercial Banks To Respond To The Development Of Internet Finance

With the wide application of internet technology,a whole new field has been born,whose name is internet finance.Internet finance is the combination of traditional finance and internet technology.And internet finance also impacts traditional finance.Along with the prosperity of Chinese internet finance companies,many business models which are based on internet finance have been created,internet finance begins to step into people's normal lives.And when the business models based on internet finance are being diversified,it also brings strong effect on the assets business,the liability business and the intermediate business of traditional commercial banks.Under these circumstances,traditional commercial banks will have many opportunities and challenges.What countermeasures should be taken is a problem worthy of thinking deeply.Firstly by analyzing the development status of internet finance in China and related data,this paper elaborates that Chinese traditional commercial banks have already begun to creates their own business models that are based on internet finance.And Chinese traditional commercial banks also begin to cooperate with other internet companies instead of competing against them.Secondly,this paper takes Industrial and Commercial Bank of China as an example,analyzes its internet finance development status and how internet finance influences its assets business,liability business,intermediate business and operational mode.Then points out the weaknesses in its internet finance development.Finally,this paper offers some suggestions about internet finance development.This paper contains three parts,the first part discusses the selected topic background and research significance,the domestic and foreign literature review,research contents and research methods.The second part expounds the concept and features of internet finance,then by analyzing the cases and related data,this part describes the development status of internet finance in China.The third part analyzes the effects that internet finance has on Industrial and Commercial Bank of China through some cases,describes internet finance development status of Industrial and Commercial Bank of China,then offers some advice for Industrial and Commercial Bank of China about developing the business of internet finance.