Research On The Development Strategy Of Group Insurance In My Country

With China’s economic development has entered a new normal mode,the speed of development has been slowed down,the major insurance companies underwriting business and investment income are facing unprecedented challenges.At the same time,the prevalence of bank financial products,Internet financial management,continued to pose a threat to the bank channels,competition is becoming increasingly fierce.Facing intense competition in the insurance market,the major insurance companies have carried out channel innovation and transformation,and emphasis on the importance of short-term insurance business to the company,especially strengthen the construction of group insurance channels.With the development of economy,the government,the society,the enterprise and the public have been strengthened,while the releasing of the State Council “the New National Ten” and “the Eight Items” of insurance industry in Jiangsu Province,it injects huge power and development opportunities to the group insurance market.However,in recent years,the slow development of China’s group insurance business,market share shrinking,the profit will fall,affecting the overall development of the insurance company.Therefore,it is an important and urgent task for the insurance industry,especially for the insurance companies,to develop feasible and reasonable development strategies.In this paper,based on the theory and basic knowledge of business management discipline,this paper expounds the research on the development strategy of group insurance,and takes the Jiangsu branch of China Life Insurance Company as the example.Summary of Jiangsu China Life group insurance business development strengths and weaknesses,scale and benefit based on business development,resource integration and channel integration,business development and team construction,analysis of various aspects of sales support and management services etc.,The development of group insurance channel should be adhering to the "large group insurance" concept of development,integration of internal resources of all professional management,to the construction team as the foundation,carry out the service,strive for benefits as fundamental as "specialized business scale,development strategy benefit double promotion channels.In the end,summarized the development of China’s insurance body group strategy.