Research On The Development Status And Countermeasures Of Private Banking In Commercial Banks

With the rapid development of China's economy and the accelerated process of social wealth accumulation,a good social and economic environment has made the private wealth of the residents growing rapidly.The rise of the rich class has brought diversified wealth management needs.Laid the foundation for the development of private banks in the mainland of China,and the private banking business has emerged since 2007.The mainland of China has become a vast blue sea competing by major banks.At the present stage,the development of private banking in China is relatively short,and the corresponding problems are gradually emerging in many links.For example,in the development of private banking business,the existing regulatory strategy,private banking products,and private banking services are necessary to further enhance the promotion.There are also private banking professional teams,and private banks need to work hard to build brand building influence.How to solve the above problems and establish a private banking business suited to China's national conditions requires further research and analysis.Based on the current was presented on the basis of the concept of private Banks,first of all,the development of private banking business of commercial bank in China is analyzed,and then focus on the development status quo of agricultural bank of China's private banking is analyzed,and the private banking business development of the agricultural bank of China has carried on the SWOT analysis,at the same time in order to speed up the development of the private banking business in the domestic,effectively solve the current problems existing in the development,experiences and lessons from the mature markets in western countries for reference,put forward suitable for development of private banking in the commercial bank's advice,and explore how to meet the demand of customer diversified products and services demand,promote the better development of the private banking business in commercial Banks.