Research On The Risk Control Of Internet Financial Products In China

In recent years,with the rapid development of Internet financial concepts,financial market of our country pressure pattern is slowly changing,the Internet financial products market continues to expand,the Internet financial products gradually spread,has become an important means of financial investors and the public,more and more people by investing in Internet financial products get a higher return on investment.Because of the adoption of third party payment platform,the purchase and redemption of Internet financial products are more convenient,the Internet financial management in people's daily life is also increasingly wide range of use.However,with the development of Internet banking,the risk of Internet financial products are also gradually highlighted.There are many risks in Internet banking,such as market risk,credit risk,operational risk,liquidity risk,legal risk,etc..This paper takes the Internet financial products as the object of study,and uses qualitative and quantitative methods to predict their risks.Taking the basic theory of Internet finance as the breakthrough point,this paper analyzes the theoretical development of Internet financial concept,and classifies the Internet financial products,and analyzes their characteristics.The related theory and research of Internet financial risk,analysis of the existing Internet financial products risk type,risk source,risk through game theory analysis of investors and enterprises use the Internet financial transactions,the P2P platform pat on the loan risk factors for patients through two yuan logistic analysis clear Internet financial investors and investment account there are Internet financial products,analysis of the problems in the risk management,for the protection of Internet financial products the company's sustainable and healthy development and maintain the stability of financial order,from the macro level,the national medium industry level and micro enterprises and individual level for risk prevention measures and proposals put forward by the Internet financial products,in order to build a scientific and effective risk management mechanism for Internet financial products.