Research On Service Marketing Strategy Of Inner Mongolia Majiasifangnian Catering Co., Ltd

With the rapid development of the national economy,people’s living standards are constantly improving,the pace of life is also accelerating,the fast food industry is rising rapidly,especially Chinese fast food has gradually become an important part of the fast food chain industry.However,with the increasing pursuit of material and cultural life,the service quality of the service industry is becoming more and more demanding,and the fast food industry as an important part of the catering service industry,to improve the quality of its service is an important aspect for pesent business operators to consider for them to be able to stand out from numerous others.As a typical successful case of Chinese fast food chain in Inner Mongolia,Ma Jia Private Noodle was established in 2008,and then developed rapidly.In 2014,its cross-regional chain operation was launched,and in the following ten years,the income exceeded 100 million yuan and its investment in overseas markets is already under way.This article will introduce MaJia Private Noodle how to successfully operate in the competitive environment and how to win the trust and the love of consumers among many chain catering enterprises with long development history and rich marketing experience.Facing the change of the market environment and fierce market competition,we will also analyze what kind of adjustment and improvement MaJia Private Noodle should make in the service marketing to catch the eyeballs of consumesr and stand firmly among many competitors.This paper first from the point of view of business practice,with PEST analysis method to comprehensively analyze MaJia Private Noodle operation strategy,its own development conditions and the external environment.And with SWOT to analyzes the advantages and disadvantages of MaJia Private Noodle in operation,and makes a targeted strategic diagnose,and detailed risk prevention measurements.At the same time,using the STP strategy analysis,this article carries on detailed market segmentation to MaJia Private Noodle,clarifies its market goal,locks the suitable consumer crowd,combined with 7Ps service marketing mix analysis,to analyze its marketing strategy from aspects of product,price,distribution,promotion,personnel,tangible display and process,and with the feedback of market questionnaire,we put forward improvement suggestions to its marketing strategy as the guidance suitable for MaJia Private Noodle,to improve its competitiveness.