Research On Online Sales Of Fresh Produce

With the ever continuous improvement of people's consumption level and fresh agricultural products being the necessities of life,the yield of such crops in our country has been increasing year by year.With the development of electronic commerce in recent years,the trade form of part of fresh agricultural products has changed from the traditional channels to online shopping,and some of the e-commerce sites have already tried to sell fresh agricultural products,at the same time,some traditional enterprises have begun to build e-commerce sites to promote the sales of fresh agricultural products.However,the relevant data displays those fresh agricultural products online shopping occupies a small proportion in the total trade volume of agricultural products.Consumers consider the process that the fresh agricultural products from the business to their hands are not intellectual,this is the main reason,and it's not certain that the fresh agricultural products are intact or not.On the basis of the relevant literature,this paper analyzes the development and current situation of fresh agricultural products' online sales,and finds out the existing problems.This research project collects,collates,summarizes,and studies various types of literature,and finds out the defects and deficiencies exposed in the current theoretical research.As of now,most studies are conducted on agricultural product supply chains,network sales,and logistics.There is a lack of research on the sale of fresh agricultural products as the main content.This article can enrich and improve the role of related research,and it can also provide theoretical reference for related research.This research topic discusses the current situation of selling fresh produce on the Internet.Through analyzing the defects and deficiencies revealed in the analysis,after analyzing the causes of the problems,it puts forward some feasible suggestions and strategies to provide important guidance and help for the online sale of fresh produce.,providing guidance and reference for related research.This research project uses the network sales of Maoming Litchi as a research case,uses SWOT analysis to analyze the sales of Maoming litchi,and puts forward some methods and suggestions for promoting network sales.