Rural Support Business And Financial Innovation Of Agricultural Bank Of China

With high cost,high risk and low income,the rural financial service has been one of weak links of China's financial system for a long time.The deficiency in quantity and quality of financial services has seriously restricted the rural economic development and influenced the increase in rural income and agricultural efficiency.The service for “agriculture,farmer and rural area” is the historical mission entrusted by the central government to Agricultural Bank of China(“ABC”).However,the service outlets of the ABC in rural areas reduce sharply because of shareholding system reform.How to serve “agriculture,farmer and rural area” by quality rather than quantity is the problem the ABC must solve,and the only way to solve it is innovation.Based on this,the deep research and analysis on the ABC's rural support business development and financial innovation contribute to putting forward opinions and suggestions for the implementation of the ABC's financial development direction for rural support and providing some experience for Chinese financial institutions involving “agriculture,farmer and rural area”,and are of strategic guiding significance to further promote rural financial reform and perfect rural financial system,thus making a breakthrough in institutional reform and product supply to provide theoretical guidance for rural support services of financial institutions.This article combines theoretical analysis with empirical research,and qualitative analysis with quantitative analysis to study the rural support business development situation and financial innovation of the ABC,and on this basis,proposes countermeasures and suggestions for the ABC to further promote financial inno vation for rural support and speed up rural financial production innovation.In this article,the first chapter summarizes the research background,research significance,research method and related theoretical foundation;the second chapter macroscopically introduces current financial policies for rural support in C hina,makes a detailed analysis of the financial business development situation and difficulty of the ABC in the service for “agriculture,farmer and rural area”,and explores important factors which influence the rural support business development of the ABC;the third chapter analyzes the necessity,superiority,feasibility,obstacle and risk of rural support-oriented financial innovation of the ABC,and discusses the strategic principle,basic mode and implementation path for rural support-oriented financial innovation;the fourth chapter makes an analysis with the rural support-oriented financial innovation of Guangdong Branch of Agricultural Bank of China as a case,uses the collected,sorted and investigated data to conduct an empirical analysis on rural support business development situation of Guangdong Branch so as to point out competitive advantages and deficiencies of Agricultural Bank of C hina,and proposes the future development direction for rural support-oriented financial innovation of Guangdong Branch.Finally,this article presents policy suggestions on how to promote the financial innovation of Agricultural Bank of C hina,how to enhance the effect of financial service on rural support and how the governmental macro decision-making department improves the rural support-oriented financial service effect,and concludes that the future financial innovation for rural support depends upon the bank's effort to continue consolidating rural support service foundations and accelerating rural support-oriented financial product innovation on the one hand and the construction of external support conditions on the other hand,and the nation could create favorable conditions by fiscal,monetary,tax,legal,educational and human resource,social management,industrial and regional policies to support rural support-oriented financial innovation of commercial banks in rural areas and further promote the development of “agriculture,farmer and rural area”.