Profit Model And Performance Analysis Of X Conference Hotel

The conference hotel is a symbol of the economic prosperity of a country or region.Since joining WTO,China has created better conditions for China's own economic development,and accelerated the pace of China's integration into the global economy,and also promoted the gradual recognition of the international community to China's market economy.Thus our country hosted the international conference in the number and size are the great increment,rapid economic growth and accordingly promote the domestic development of exhibition economy,and the development of the hotel industry in China has entered a new stage,especially the conference hotel,has the ability to undertake large-scale,high-grade meeting alone the customer retention time is long,affected by seasonal effects,high profitability,has become a new branch of the hotel industry,emerging in the hotel industry,and received wide attention.This paper is mainly based on the profit model theory.According to the operation situation of the X hotel in Shanghai,this paper makes a performance evaluation on the effect of the choice of the hotel profit model,and analyzes how to optimize the profit model so as to better create profit for the enterprise.This paper uses the method of literature research,the method of combining qualitative and quantitative,contrast analysis and ratio analysis.First,through analyzing the five elements of profit modeling,the paper summarizes the characteristics of X hotel's profit mode from five aspects of profit point,profit source,profit lever Profit barrier,and profit home,and evaluates the performance of its profit mode by means of financial analysis.In the part of performance evaluation,first,we use DuPont analysis method to analyze profit from the three aspects of profitability,operation capacity and solvency,and evaluate company's profitability and performance.By DuPont analysis can reflect the problem is: the X hotel revenue situation is not very good,the rate of return on net assets of five years showed a downward trend,and the main factors affecting the changes is the decline in net interest rate of total assets decreased and the asset turnover ratio,and further do a detailed analysis on two indexes from the internal elements.To find the reasons for the total assets net profit rate decline is decreased and the operating costs of operating income increased;the asset turnover ratio is decreased due to the backlog of inventory and accounts receivable recovery problems,thus obtains the improvement suggestions: increase the profitability of the foothold in increasing income,the key to improve the asset turnover rate is converted to the asset light business model.In addition,the performance analysis part also carries out performance evaluation from the angle of profit model.Through the analysis,the problems of the hotel profit model are as follows:(1)the role of the conference service business as a profit point has not been highlighted.(2)Department of low efficiency.3)meetings and other services are not effectively integrated.Finally,the following improvement measures are put forward as follows: 1)Brand building.2)optimize and upgrade the hotel internal framework and hotel management system3)repositioning of the market and creation of new revenue points.