Analysis And Research On User Participation Behavior In Online Weight Loss Community

Factors such as living standards and dietary habits have led to a growing number of obese people today.Obesity has become one of the serious challenges faced by people around the world.Obesity also brings physical and psychological harm to people.The integration of internet information technology and the healthcare industry has made online weight loss communities develop.Online weight loss community for users to gain weight loss information,share knowledge and experience and seek emotional support.At the same time,it also changed the user's participation behavior and patterns.Understanding the patterns of participation in online weight loss communities allows users of online weight-loss communities to provide users with better services,thereby enhancing user community participation.At present,there have been some achievements in the research on social support and impact effects of online weight loss communities at home and abroad.However,these studies do not systematically study the behavior of users participating in online weight loss communities from multiple perspectives.In particular,it is rarely analyzed from the point of view of participation behaviors of online weight loss community users.Posting and replying are important manifestations of users' participation in online communities and are of great significance to the development and prosperity of the community.Therefore,it is of great importance to further improve the management and operation of the community and users and to maintain the prosperity of the community by analyzing the users' postings and postings in the online weight loss community.This study defines the participation behavior of users in online weight loss communities as users' post and reply behavior.Through collecting objective data of users' posts and replies,we understand the patterns of time and number of users' posts and replies;mining users' post text content,analyzing the user's topics and emotional orientation.In addition,based on the theoretical analysis,we further put forward hypotheses on the factors that affect the formation of user replies,and the research hypotheses are verified.