Research On The Influence Of Household Financial Assets On Household Life Insurance Demand In My Country

Insurance as an important part of family financial assets,especially personal business insurance,plays an irreplaceable role in the family.With the rapid economic development in our country,the diversified prosperity and development of financial markets have been brought about.Corresponding financial assets have been continuously raised in the proportion of household asset allocation in our country,and the awareness of financial markets in our country has risen significantly.In our country,personal commercial insurance started in the 1990 s.With the continuous improvement of the financial system in our country,the insurance market started to develop rapidly and the function of personal commercial insurance was also gradually optimized.However,in the prosperous and complicated financial market,some problems will inevitably occur in the development of personal commercial insurance,which leads to the lack of family awareness of personal commercial insurance and the lack of attention in the allocation of household assets.In the face of diversified diversified financial products and personal commercial insurance in the market as the necessary complement to the social security system,this paper explores how to make households pay more attention to personal business by analyzing the demand of commercial personal insurance in China's family from a microcosmic angle of family finance Insurance in the allocation of family assets,give full play to the role of personal commercial insurance to help families to establish a more robust and more efficient household assets ratio is the purpose of this article.Based on the household financial survey data CHFS(2011),this paper analyzes the impact of household financial assets on the demand for personal and commercial insurance from the micro-perspective of household finance,the use of Logit model analysis of the impact of personal business insurance needs of the family financial factors and the use of Tobit model analysis of personal financial risk insurance premiums,family financial factors,concluded: 1)There is a certain positive correlation between China's personal life insurance needs and family financial assets total;2)Family life insurance risk and family risk attitude inverted "U" type;3)China's family awareness of personal commercial risk is low,the family in the choice of family financial assets by gender,age,years of education,which indirectly affected the demand for personal commercial insurance.Based on this,the paper finally put forward the expectation of family life insurance demand: advocating universal risk awareness and raising family awareness of insurance function;further standardizing insurance supervision system and improving insurance reputation in residential life;promoting insurance products based on family insurance market demand Innovation,the courage to meet the needs of consumers.