Study On Fmcg Logistics Distribution Model

With the violent competition,fast moving consumer goods(FMCG)companies have paid more and more attention to the construction and maintenance of their channels.In fact,channels have been taken as a special kind of source of competition advantages.In the era of internet,channels construction has been changing to the tendency of multiple poles channels,integrated channels,and relationship channels.In this dissertation,the characteristics of FMCG enterprises logistics are analyzed.Furthermore,the nowadays of Chinese enterprises distribution channels pattern have been analyzed.What more,the development tendencies are also been analyzed.Shenzhen DANONE Health Band water is taken as a case study.The paper describes these problems which will be improved.Based on the logistical models and operational research knowledge,0-1 programming is used to modeling the third party logistics(TPL)distribution center model of Shenzhen DANONE.At the same time,the selection model of supply chain of the TPL is also used based on the methodologies of super advantage.After the change of distribution pattern,the operational cost has been greatly decreased.By the way,the profit has been greatly developed.