Diversification Strategy And Financial Performance Analysis Of GREE Electric Appliance

With the further deepening of China's market economy,the influencing factors of the market are increasing day by day.In particular,the government has stepped up market intervention in recent years and put forward the guiding principle for supply-side reform.Diversification is a must for long-term operation of enterprises to achieve sustainable development However,the impact of diversification strategy on the future value of enterprises is not supported by empirical data.Therefore,it is of great practical significance to study the diversification strategy and financial performance analysis of Gree.At present,scholars often test empirical evidence on the impact of diversification on firms' performance or on the future development of firm value on large sample data.There are few empirical studies on how they affect the process of their effects.This article takes financial analysis as an entry point and analyzes Gree Electric Appliances to find out the changes of financial performance caused by different diversified motives.First of all,this article elaborates the research background and significance of the research,summarizes the views of the diversified scholars from two aspects at home and abroad,describes the research content of this article,introduces the research methods,summarizes the three mainstream views on the diversified development at this stage,Establish a diversified development analysis framework.Then,it studies the industry environment in which Gree is located,introduces the basic situation of current development of Gree,and discusses the reasons for implementing diversified strategy and the concrete implementation plan.And then through the main financial indicators of Gree and its financial performance comparison with its main competitors to find the main problems in the development of Gree from the perspective of diversified development.Finally,it summarizes the relationship between diversification strategy and corporate financial performance The relationship between the Gree on the future development of certain recommendations.