WeChat Product Iteration Mechanism Research Report

As the most dynamic star product in the Internet era,WeChat has been continuously adjusting its product development direction based on changes in user needs and the environment during the seven years since its release in 2011.It has also been highly successful.Iterative innovation is a method and mode of product development,and it is also one of the capabilities that should be possessed in response to a complex and ever-changing market environment during the development of Internet products.There are a lot of literatures on the history of WeChat Iteration,but there are not many conclusions about the iterative mechanism of WeChat products from the perspective of Internet product ideas and user thinking.This kind of agile development and continuous iterative internet product development mechanism formed by WeChat is not intrinsically possessed by its development team,but is gradually formed in the course of practice and in the course of continuous interaction with users.The main research ideas of the iterative mechanism of WeChat products are divided into the following several parts.In the first chapter,we first briefly introduced the development track of WeChat and its development team,and WeChat has reached the level of development of 1 billion users and will invest more efforts in the development of small programs;secondly,issues need to be studied and Solve the framework;finally put forward research methods.The second chapter is the �rheology� of WeChat products and several important iterations.It first explains that Kevin Kelly's �rheology� state is a dynamic and needs to maintain continuous innovation.Therefore,in order to adapt to this state,it is more Good development,Internet products must have flexibility and agility;Secondly,we must clarify the product development process of WeChat for seven years.We summarize the 13 iterations of product iterations in the form of tables and summarize them in a long-term iterative process.The three major laws of WeChat Iteration: large-scale update and small-adjustment parallelism,progressive functional iterations to satisfy the same user requirements,and WeChat iterations have phased planning priorities.And match the strategic significance of the logo function;finally analyze its iconic iterative functions,such as language chat function,view attachments,friends circle,WeChat public platform,etc.,each function has a unique growth and optimization of WeChat.significance.The third chapter is the concept of R & D and user evaluation in the iteration of WeChat products.There are three core concepts throughout the WeChat iterative process: the minimalist and natural concept,the decentralized concept,respect for the individual's personal values,and the selection of the presentation layer,scope layer,and experience layer according to the product level theory.The level has analyzed the specific ideas of WeChat R&D.The implementation effect of the product concept requires specific user feedback for feedback.This article intercepts user reviews on the WeChat official platform and other platforms to support the final implementation of the WeChat product development concept.The fourth chapter is the strategic choice and main influence of the WeChat product iteration.This chapter mainly discusses the important position of WeChat products in Tencent's product layout and the influence of Tencent's rich product genes on WeChat.WeChat as a connector plays a fundamental role in Tencent's product layout.At the same time,WeChat was born at the beginning of the mobile Internet era.Tencent is in need of such a product to cope with the powerful user competition of Sina Weibo in order to achieve a new era.Can occupy a place.At the same time,the great success of WeChat and Tencent's long accumulated product genes are inextricably linked.Tencent's own product iteration tradition,product manager system,and outstanding qualities of the leadership team all contributed to WeChat to some extent.The fifth chapter is the enlightenment of WeChat product iteration.This chapter mainly summarizes the methods or modes that other Internet products embedded in the WeChat product iteration can learn from.For example,the product itself has the values,the ultimate idea of product development should be to provide users with valuable products,and the agile development of small teams is more applicable.high.