Development Strategy Study For SDGI Optical Fiber Cable Company

SDGI fibre company is one of the earliest companies engaged in the production and research and development of optical fiber and optical cable.It has accumulated the basis of a good sales market and production technology after 30 years of development.How to produce and develop in the new economic situation and the competitive environment of the industry is the primary problem facing enterprises.This paper applies the theory and analysis methods of strategic management to analyze and study the development strategy for SDGI.This paper applies the theory and analysis methods of strategic management to analyze and study the development strategy for SDGI.Its advantage is that it has a good brand image,strong research,development and technical foundation,rich management experience and the parent company is a listed company.Disadvantages are insufficient scale and industrial layout,imperfect industrial chain,lack of high-tech products,institutional rigidity caused by the background of state-owned assets,insufficient capacity for international market development,and insufficient production efficiency and cost control.The threats it faces are rising labor costs and rising costs of raw materials,price competition brought about by product homogenization,and the impact of unstable international economic factors on local markets and the RMB exchange rate.The opportunities existed are the country's better macro economy and favorable industrial policies,market opportunities brought by new optical communication technologies,protection of domestic industries by optical fiber and preform anti-dumping policies,development of international network construction,and national one-on-one policy and Huawei's development opportunities brought about by strategic alliances.Therefore,the strategic choice is to keep pace with the development of peers,continue to improve the industrial chain-especially the preforms,and continuously enhance the company's own technical strength for SDGI.On the other hand,integrate the existing sales platform and implement "going out",strive to be bigger and stronger,stabilize the "second echelon of the cable industry" and to catch up with the strategic goal of the "first echelon of the cable industry".At the same time,it explores innovation,realizes the transformation and upgrading of business and market,and becomes an integrated solution expert in the field of optical communication,thus standing in an invincible position in the fierce market competition.