Development Strategy Of Retail Business Of Shandong Agricultural And Commercial Bank Under New Economic Normal

Under the social development,the domestic gradually entered the new normal trend of economy,the development of commercial banks has more challenges and competition,increasingly slow growth,lower earnings,increased risk and business blocked characteristics.Under the trend,the retail banking market has gradually become the focus of the development of China's major commercial banks,and with the increasing demand for domestic financial products,more promote the development trend of retail banking business.Shandong rural commercial bank is facing the environment,aware that only relying on past interest to earn profits has been unable to meet the needs of the times,began to adjust the business structure.And taking bank retail business as the key to future development.This paper focuses on the development strategy of Shandong rural commercial bank's retail business under the new economic normal.It mainly consists of five chapters:The first chapter is the introduction,pointing out the research background and significance of the article,summarizing the research at home and abroad,research methods,research contents and innovations.The second chapter is an overview of the new normal economy and retail business.This paper points out the concept and characteristics of the new economic normality,defines the concept of retail business in commercial banks,analyzes the characteristics of the retail business,the necessity of commercial banks and the development status of the retail business of commercial banks.The third chapter is about the environment and current situation of the retail business development of Shandong agricultural and Commercial Bank under the new normal economic situation.The SWOT analysis method is used to analyze the development environment of the retail business of Shandong agricultural commercial bank under the new normal economy,and points out the current situation and problems of the development of the retail business of Shandong agricultural commercial bank under the new normal state of the economy.The fourth chapter is the analysis and Inspiration of the retail business development experienceof domestic and foreign commercial banks.The case of the retail banking business of Citigroup and the retail business of Lloyd bank in the United Kingdom and the examples of domestic bank merchants' retail business are analyzed,and the enlightenment to the development of the retail business of Shandong agricultural commercial bank is drawn.The fifth chapter is about the development strategy of retail business of Shandong agricultural and Commercial Bank under the new normal economy.Mainly include the development of retail business,enhance the service and management of customers;strengthen the innovation of the retail products,enhance the core competitiveness;build a professional retail team,highlight the characteristics of Shandong agricultural and commercial banks;strengthen service channels and network upgrading and construction.