Research On Business Model Of FZ City Financial Holdings Co.,Ltd.

With the continuous development of financial globalization,China's financial industry has achieved rapid development in recent years,and financial liberalization and financial innovation have increasingly become the main features of the development of the global financial industry.At the same time,with the continuous development of information technology,the development trend of financial network and internationalization has made financial mixed operation a trend.This paper takes the business model of FZ Gold Control Company as the research object,and deeply studies the internal and external environment of FZ Gold Control's business model design through case study method and literature research method,and learns the experience of other gold control company business model design through benchmarking research.First of all,this paper analyzes the external macro environment and industry environment in which FZ Financial holding Company business model is designed.The research conclusions show that FZ Financial holding Company can fully utilize and integrate FZ local government resources and promote business development by relying on the advantages of state-owned enterprises.At the same time,FZ Financial holding Company also faces a fierce competition in the industry market.Secondly,this paper selects domestic Shanghai International,Yuexiu Financial holding and Hangzhou Financial holding three gold control enterprises to carry out benchmarking research.The research conclusions show that FZ Financial holding Company needs to pay attention to constructing business portfolios when constructing business models,exerting business synergy efficiency,making full use of local state-owned resources,realizing resource integration and building a professional service system.Thirdly,based on the analysis of the environment and the benchmarking enterprise,design the business model design and safeguard measures of FZ Financial holding Company.This paper designs the business model of FZ Financial holding Company from eight dimensions: value proposition,core strategy,resource allocation,organizational design,value network,product and service design,operating income mechanism and profit potential.At the same time,in order to ensure the smooth development of the business model of FZ Financial holding Company,it is necessary to build an employee incentive system,enhance employees' enthusiasm for work,people-oriented,strengthen corporate culture construction,build a risk management system,and enhance anti-risk capabilities and other related safeguard measures.